• Salah Abdullah Al-attar - Editor-in-Chief

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Samsung and Perplexity. New collaboration to bring AI to TVs..

Samsung has announced a new agreement with Perplexity to embed its AI engine in the company's latest smart TVs, in a move that suggests that living room TV screens will be the next arena in the global AI race.

According to what the two companies revealed to the American news website Axios, the agreement allows users of a number of new versions of Samsung's monitors to choose Perplexity as a built-in smart assistant when pressing the AI button on the controller, along with other options such as Microsoft's Copilot Assistant and Samsung's Smart Assistant.Dan Glassman, Senior Director at Samsung, explained that this move is only the beginning, stressing that the company is seeking to expand cooperation with Perplexity to offer new features in the future.


The partnership is Perplexity's first global in TVs, following a previous agreement with Spanish company Telefónica to include the service in Movistar devices.

Ryan Fawtti, vice president of business at Perplexity, said the company's goal is to be everywhere people ask questions, referring to its quest to make its engine available on various everyday platforms.

Perplexity Pro

is now available on all 2025 Samsung TVs, and will be released later this year for 2023 and 2024 devices after receiving the latest OS upgrade. As an added bonus, Perplexity is offering a free 12-month subscription to Perplexity Pro for all users, which can be easily activated by scanning the QR code displayed in the Perplexity app on your TV.

The move underscores the trend of major tech companies towards incorporating artificial intelligence into TVs, which is at the heart of the home viewing experience after phones and computers. Google has also started to include its Gemini assistant in the Google TV system.

Experts believe that the TV is an ideal environment for quick queries, such as getting to know actors or searching for specific content, thanks to the ability of smart assistants to interact with voice, especially since most TVs lack keyboards.

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