Google is undergoing a notable shift in its policy regarding its artificial intelligence service, Gemini. It has begun to gradually backtrack on its previous stance of completely rejecting the idea of ​​integrating ads into the service, a position it had clearly affirmed just a few months ago.

During the recent earnings call, a senior company executive indirectly indicated that Google is becoming more open to the idea of ​​integrating ads into the Gemini application, especially if the ad models prove successful in AI-powered search services. Observers considered this statement a clear indication of a gradual shift in the company's strategy, even if it wasn't explicitly announced.